Sheldon's Kingdom

Are you frustrated with coming up short every time with what you’re trying to find over the Internet? Are you trying to find detailed information you need for your business without having to purchase the data? How would you like to also find information that would be of value for your prospects and increase chances of closing sales? Just ask Sam Richter, and he’ll show you just how to do it.

“What I do is teach people how to find information that you never thought possible,” said Sam. “It’s about tapping into the “Invisible Web,” finding information, and using that information to be a person of value to your prospects.”

What Sam refers to the “Invisible Web”, is the Internet that contains tons of valuable information on companies, CEOs, managers, industry news, competitors, latest trends, and other important information that people otherwise don’t know how to access. What you find through his teachings can amaze you, and otherwise help you to turn a cold call into a warm call, and better communicate to your prospects when giving sales presentations.

According to Sam, cold calling no longer works because one, people in a buyer’s decision are stressed out from doing more work than ever, and can usually use the Internet to find information on their own. The second reason is that prospects aren’t looking for sales reps and small business owners to pitch them their products and services, they’re looking for their pain to be understood, and relieved.

“When you customize your own sales presentation that’s tailored to the prospects based on their needs, you’re two times more likely to close sales with your prospect,” Sam said. “Instead of showing up with a catalog talking about your products, show up with some ideas and a plan on how to resolve their problems.”

What inspired Sam to help people learn how to research on the Internet more effectively was due to the fact that his marketing research and sales training helped several companies improve their sales and revenue. He’d received several letters from companies thanking him for his help. Aside from that, he spent years doing articles and journalism, and from there lead him to create and release the book, “Take The Cold Out of Cold Calling.”

Aside from finding the information that can be beneficial to companies, you have to still be able to convince your target market that you understand their situation. Sam suggests asking relevant questions. So for example, you find information on how a company and their competitor are marketing their offerings differently, you can tailor your questions based on that situation, especially if your prospect’s marketing strategy is weaker than their competitor’s.

“On my website, www.samrichter.com, people can download the warm call toolbar to make researching easier, as well as tips on how to research the Internet more effectively, so that you don’t have to be unprepared when contacting someone.”

Sam’s book, “Take the Cold Out of Cold Calling,” has won numerous awards and has recently been updated to the 6^th Edition, which includes fifty extra pages on the theory of “Sales Intelligence,” and more 250 pages step by step tips to researching what you need over the Internet, more examples on how to find information, and also social media strategies to generate profits by communicating with targeted corporations online. Aside from that, Sam gives more than 75 keynote, workshop and full day training programs worldwide (you can see what people think at www.samrichter.com/reviews), and he’ll be coming out with a new book in 2011.

“In general people say it’s difficult to sell in this hard economy. But in reality it’s hard to sell if you’re trying to sell the same way that no longer works. You need to provide value so you can be a business partner instead of a low commodity that is trying to sell products. By being a person of value that can solve someone’s problems, more business will come your way.

To find out more about Sam Richter, visit his website www.samrichter.com, or contact him at 612-655-3397.

If you ask someone like Karla Lyngvar why she wanted to be a business owner, she would tell you of her enjoyment of serving others and having her income attached to her performance. “When I began my career in Real Estate, I enjoyed my work so much I’d put in extra hours, weekends and early mornings… after 3 years of lateral promotions (i.e. more work and the same pay) my income was exactly the same.”  Additionally, Karla wanted the ability to make effective and efficient decisions in order to assist clients with her standards excellence.  Karla also commented that, “It’s valuable to be able to choose whom you work with, and have the ability to control your own destiny.”

Karla wanted a relational business, not a transactional one.  Although her background is in Business/Commercial and Residential finance, in the recent economic times, she saw a very pressing need for assisting clients with controlling cash flow, managing a small business team, reducing costs, and ensuring business and strategic plans were clear and concise, especially for financing needs. This inspired her to expand her company JPMA Financial.

“We help organizations improve their performance using our methodologies, frameworks, and what we call purpose principals,” Karla said. “We guide the identification and source of the most pressing problem facing entrepreneurs, and then we create effective and efficient solutions through our services.”

According to Karla, nothing can be accomplished until a relationship is first built. When she launched her first business, Karla did cold calling, and even though she was successful at it, she didn’t enjoy it at all.  Karla’s business coach advised her to take her database, and trim it down to only the ones she really formed a connection with and enjoyed serving.  At first she feared this would hurt her cash flow, but after trimming her list down to only the most valuable clients, Karla focused on strengthening those relationships, which allowed her sales to multiply, as well as generate more referrals.

When asked how small business owners can better manage their finances, Karla recommends, “Instead of reactively managing your numbers, proactively project your finances and ensure they are in line with your sales goals.  The amount of revenue your business generates must work in conjunction with your expenses…there are not independent silos.  Most small business owners are playing a reactive game…and the best defense is an incredible offense.”

Another tip Karla has for small business owners is avoid being the butcher, the baker, and the candlestick maker. “The biggest challenge most small business owners have is endless checklists of things to do and not knowing where to start.” She recommends that if you can’t afford to outsource or hire support staff, prioritize and focus by creating a master list of everything you have to do.  Get it out of your head and down on paper.  Then begin with the task that will make the most impact for your business…not answering email or tiding up your desk.”

Karla is most passionate about helping small business owners define their purpose, see their vision, and be on fire about what their work is contributing to. “During the economic situation that has left no one untouched, people are feeling down. The only way you can fight back during depression is inspiration. When you’re inspired it doesn’t matter what your circumstances are, you have the courage to continue.”

Karla encourages small business owners to ensure their business represents exactly what their life’s purpose and vision is. “My favorite quote from Howard Thurman that inspired me to create a business that fits my purpose is “Don’t ask what the world needs. Ask what makes you come alive and go do that. Because what the world needs is people who have come alive.”

Nobody likes to receive blind emails from a sender they don’t even know. More often than not, businesses have continued to use this method of marketing hoping for someone to click on their site to purchase their products or services. Other times, it’s when prospects request a free quote, or a free sample of a company’s product, and that’s when companies assume they can email to these people.

Assumptions that you have permission to email prospects and customers shouldn’t be the way you conduct email marketing. When using this method of marketing, think of it as building your reputation as well as your revenue. By blindly emailing people without permission can hurt your reputation, and possibly hurt your business. Angry recipients of your email, if they have time, can boycott your business. Also, if you’re using a email auto responder service, your account can be compromised by violating their unauthorized assumption of permission policies.

First thing to do to avoid this mistake is to not purchase mailing lists. It is best to create your own list. If you have a brick and mortar business, have an email opt in form for customers can fill in their name and email address after purchasing from you. Just ask them if they would like to sign up for email updates, and tell them the benefits of signing up. If they fill in their information, you have their permission.

On your company website, and any social media you’re using (if they offer the feature), you should have an email opt in box and a description of the benefits of being a part of the email newsletter. Businesses that implement email marketing the right way also have a double opt in method, where people that sign up have to confirm their email address before they’re officially part of the list. This is a surefire way of telling you that you have their permission to market to them via email.

You can also widen the options prospects and customers can have on what they want emailed to them (tips, special offers, etc.) and how frequently they like to receive your emails. This way you won’t send unnecessary emails to people who don’t want them, or they won’t be overwhelmed from the emails you send them. It’s best to email your list at least once a week for those who want to hear from you often. As long as the information you provide is valuable, your customers will keep coming back for more.

Even if your content is driving visitors to opt into your email newsletter, you still need to convert those leads to sales. Chances are, you may think those leads will buy your products or services soon. However, prospects can be far from wanting to buy from you. And if your emails aren’t providing something worthy of their attention, you’ll lose those subscribers as quickly as you got them.

Below are some tips on how to effectively communicate to your subscribers through email:

Invite them to your inner circle- Are you using social media sites like LinkedIn or Facebook? If so, fully exploit them and integrate them with your emails. Invite subscribers to your groups. Let them know in the emails what takes place in the groups (group discussions, media sharing, etc.) that’ll make them want to jump into the discussion. If you’re a part of local groups, same thing applies. Invite them and let them know they’re invited as well to interact.

Give readers valuable information- Don’t give readers another description of your company and how your products and services will benefit them. They already know that information; otherwise they would have not opted into your site in the first place. Provide tips that are related to your industry that interests your readers. Like if you’re a real estate agent, offer tips on improving the look and equity of someone’s home.

Give a call to action- After you’ve listed your reasons for someone to go to a event you’re hosting or to your Facebook group, tell them at the end of your email what they need to do to register or join and include some type of contact info to get started, or a link to a form for them to fill out.

Make the process as painless as possible- Your subscribers shouldn’t have to do a lot of work on their end to do something you told them to do. For them to join your Facebook group, for example, you should have them click on a link leading straight to your group site, not to your main profile for them to search everywhere for the group link. If it’s a product, same thing, have a link straight to the product itself for them to buy. Let them know that you care about their time, and they’ll gladly follow your directions

Marketers and savvy small business owners know the power of word-of-mouth. By being a remarkable resource to people and being a person people like, people refer those that fit into that category to their friends and family. It can create a big chain of referrals that’ll buy your products and services, and it’s what has helped some small businesses profit off of just this method marketing alone.

Online is more beneficial for any business for your messages can easily be passed along from one of your Facebook friends to theirs, or Followers on Twitter can Retweet your messages to their followers. With businesses understanding the power of their messages going viral, it becomes a challenge to make sure your messages stand out.

Below are some tips to make sure your messages are always being passed along to other social media users:

Keep your messages personal- Some businesses haven’t fully gotten the concept of writing about topics besides their products and promotions. When promoting just products and services on social media or email, it turns off prospects. Online users will delete you, or if they have time, speak down on your company to other people. That’s not the kind of viral effect you want. Make sure you put personal touch in all of your messages. Talk about subjects not always business related, but related to your industry or your personal life.

Talk to and connect with your friends and followers- Whether you’re adding friends or people are adding you, take the initiative to talk to them first. Most of the time, people don’t communicate at all with new connections. Don’t wait for people to message you first. You’ll be waiting forever. Respond to people’s tweets and wall posts to get them to communicate back with you. Build a relationship with the people online. People help those that they know, like and trust.

Support your friends and followers- For those people you have built a relationship with online, see how you can help one another out. If your friends post messages they want others to read, be sure to help them out by reposting the content onto your wall. Refer your friends to the right direction to areas they need help in. The goal is to become a valuable resource. When people see you’re helping them out, they’ll want to help you out.

Following these tips will help you and your messages to go viral. People online will start talking about your products and services, and before you know it you’ll be obtaining several leads, and most importantly, more sales.

Are you using social media for your small business or looking to use it but need to know how you should be using it? Though most social media sites are free to use (some have premium account offers), most small business owners may have a difficult time trying to generate sales through social media without an effective strategy. If you’re one of those people, you’ve come to the right place for tips.

Are you a small business owner that wants to help others out with their problems? Hopefully the answer is yes otherwise you’re in business for the wrong reason. Well in social media, helping others can be made easy.

Here are a few tips on being helpful to your prospects:

Refer to them to a contact that can help them- Having a list of contacts of people that offer services or resources that can be beneficial to the people you’re talking to can show you are a person that cares and have valuable resources. But don’t ever let it stop there. Follow up with prospects to make sure they were helped properly and that they can also check out your valuable information

Offer your own resources that can be beneficial for prospects to use now- In small business you should be an expert in your field, which means your website should have valuable content prospects can use for free and benefit off of. Articles are one of the many resources you can offer, as well as a online calculator to track spending, charts to input financial information, a press release document for people to input the fields to create their own press release, etc. The possibilities are endless. Be creative with what you offer and direct people you meet on social media sites to the specific URL where they can find the resources you provide.

Use LinkedIn Answers feature to answer questions- You want to be using LinkedIn to connect with professionals online that can be potential customers, and using LinkedIn Answers will make it easier to make professionals more receptive to you. Users who use this feature often post questions that other users can see and post their answers to. Depending on your industry, you can monitor the questions being asked daily and post multiply answers that have a chance to be favored as the best answer. The more best answers you have, the more you stay out as an expert in your industry, and the more connections you can make.

Grace Sims has always had a passion for fashion and design. “It was either fashion design or a career in doing chemistry work,” Grace says, regarding choosing which career path to take. “But I couldn’t see myself working as a lab rat until I’m 70 years old. I would rather retire young, and have my name well known everywhere internationally.”

That decision is what motivated her to start g82 designs, a company that provides custom designed clothing and helps host a series of fashion and beauty events throughout the U.S. She launched the company January of this year, and recently took part in a fashion event in San Francisco called “Fashion Fights Aids.”

“Monica Foronda/Photo Credit Javier Padilla”

“The purpose of these events is for me to get my name and company out there, to meet people and network. A few of my future events, like Fashion Saves the Booty in March of 2011, are for supporting causes like colon cancer.”

What has caused Grace’s company to already be taking part in several fashion projects? She says that it was from the use of social media sites like Facebook, word of mouth, and networking face to face is what has allowed her to obtain more clients, business resources, and partners who are willing to work with her. Grace believes that through building relationships with people in your industry you’ll discover new opportunities that will help grow your business.

“Social media has really helped me out a lot. I use it not as a friend network, but I do put a personal touch to the content that I post. That alone gets more people to like me and learn more about me and my company.”

How Grace obtains new clients is through one on one consultations, which allows her to learn more about the people she meets. “Meeting people in person inspires me,” she said. She knows that there’s nothing like face-to-face interaction. It allows her to provide the right colors, style and size of the clothes she designs based on the type of person they are.

Grace’s biggest projects she has going on currently are a VJ spokes model event with business partner Jasmine Lee of JL Image, World Web Talent with parent company Kim Yoobi Com, and Fashion Saves the Booty with event coordinator Misha Andreasen.

For more information about Grace, her company and future events, visit www.g82designs.com or contact her at 916-509-2949.

Mobile phones are continuing to become more sophisticated and innovative, like the iPhone 4 and the Google Droid. The smart phones that are evolving have in turn led to more mobile email and Internet usage. People use their phones to browse the web on the go, pay bills, shop online, and use social media. This trend gives small businesses the possibility to market to the mobile user.

If you’ve ever thought about implementing mobile advertising in your marketing strategy, consider first viewing this important data. According to a recent article on eMarketer.com, there was a study conducted May 2010, with interesting results. If your target market is Hispanics or African Americans you should take advantage of mobile advertising, if you have the time and money to do so.

According to the study, half of African American and Hispanic adults access the mobile web, compared to with one in three Caucasians. The results from the study include accessing the Internet, sending and receiving emails, as well as using social media. The results from the study are referring to young adults ages 18+, with teens not too far behind on mobile usage.

In the study there’s also info regarding Wi-Fi usage on laptop with Hispanic and African Americans increasingly taking advantage of this method of Internet access. However, mobile usage is pretty much the well-fortified method of Internet access on the go.

Mobile Internet usage, previously held at 25% in April 2009, increased to 38% as of May, 2010. Being that usage of the mobile Internet will do nothing but increase in the future, it’s a great place where small businesses can communicate with these users in hopes for obtaining new and loyal customers.

When you look at the big corporations like Sony, Microsoft, Warner Bros., or Apple, one can only wonder how they have become globally successful today. They all have their own innovative line of products or services that consumers can’t wait to get their hands on. They may have the big budgets to create massive marketing campaigns, but they still do what they’ve done before they got big, they form alliances with other businesses.

Sony, for example, partnered up with IBM and Toshiba to research and develop the cell processor, which is the powerhouse of their Playstation 3 consoles. Microsoft’s Windows 7 operating systems are installed and run in PC’s made by several manufacturers like Compaq, Sony, and Dell. In a recent Volvo commercial, they used the movie Twilight Eclipse in the front end to promote their car, knowing the Twilight was a huge success in the box office.

The reason big corporations are able to create innovative products and saturate the market with their marketing campaigns is because they know the power of partnering up with other companies. Small businesses need to also take full grasp of this method of business building. It’s never a good idea to be a lone wolf in business.

Finding the right companies to ally with will involve you taking part in networking events, networking groups, or through researching the Internet or through newspapers and magazines.

Partnerships doesn’t mean you have to merge your business with another, but it means you can ally with companies to develop and implement marketing campaigns, or offer bundle packages and split the money between camps. Partnerships can save you a lot of money, time and can lead to your business reaching growth at a faster rate than it would if you were on your own.

Can you imagine how many small businesses would be successful if they formed alliances with other companies? The possibilities are pretty endless. Be creative and have fun with it. Share ideas and always be open to feedback and suggestions from other businesses you ally with. You’ll be surprised of what you can learn from other people of other companies.

As a small business owner, one of the number one factors you’ll encounter is how you’ll get your products or services out to the masses. You want to make sure you have your marketing plan down, so that business will come to you. If you don’t know much about how marketing works, you’re always able to learn more about it yourself, or learn from the experts.

That’s why Katrina Sawa, a marketing coach in Sacramento, is successful today. She’s helped small businesses achieve success achieve success through teaching them the importance of marketing and how to effectively implement it in order to build their business. In this interview, she explains how you should be in the business of marketing yourself, why every small business owner should be using social media, how to generate profits no matter the economic situation, and more.

Sheldon Alexander: In your words define what marketing is and how it’s beneficial for a business to implement it.

Katrina Sawa: Marketing is the most crucial part of your business. You should be in the business of marketing, not in the business of selling your products or services. I don’t care whether you like marketing or sale or not. If you are in business for yourself, you’re in business for marketing.

SA: It’s not about the product or service it’s about how you market it right?

KS: It is yeah. You want to learn everything you can to market it the right way. Things change. Markets change. Things that work will change. Things that worked two years ago aren’t working today.

SA: How do you think small business owners can prepare for the ever-changing market?

KS: They got to keep up with what’s going on right now. If you’re not keeping up with the Internet or the social media right now, then you have to do something about that. Whether you do it yourself, you delegate someone in your company to do it or hire a expert to do the work for you, it still has to get done. Don’t ignore it. Most people tend to ignore it, thinking they don’t need social media for their business. Their products or services or client are different. That’s not true. Everybody is on social media. If you don’t maximize on using this profit generating method, then you’re missing out on hundreds of thousands of dollars every single year.

SA: That’s true. Social media is evolving big time. Even giant corporations are using social media, and are generating profits on that marketing method alone, aside from all the advertising they do.

KS: Small businesses don’t even need to spend money on advertising that much anymore. Times have changed. There are still things you may need to do if you have a brick and mortar location. But if you’re using advertising, you better be taking prospects to your website from those ads now instead of just having a phone number in the ad. That’s not going to work.

SA: You’re right about that. Social media is here now, and businesses can market with little to no cost now. With millions of potential customers on social media, small business owners can jump in and take a small portion of the market share.

KS: The problem is though that people will latch on the free things often and only focus on the free things, when you still need to do some of the paid things too. Even with the free things, you have to have a strategy in place to market and sell your products. You can’t expect to just jump online and talk to your friends and expect to get business that way. Like I just got a couple of clients recently on Facebook. The reason was because I was interacting in a positive, win-win, and a sales and marketing oriented way.

SA: Throughout your experience in helping clients build their businesses, what are some of the things that they struggle with in growing their business?

KS: They don’t know where to spend their time. They don’t know what to invest their hard earned dollars on. Or they don’t invest in anything at all that they need to be investing in like upgrading their website, or hiring an assistant to to handle some work for you, or purchasing the right software automation, purchasing a shopping cart program for their website. Whatever it is, there are certain things that you need to be investing in. That way, you can further achieve your business and personal goals. But unfortunately, people base their decisions on what;s on their check books than where they want to go in life. If you want to be a $100,000 business, but you’re only making $20,000 currently, you must make decisions based on if you were already that $100,000 business.

SA: That’s true. People want $1 million dollars but don’t want $1 million dollar problems. The more money you want to make, the more problems you’ll face, and the more wise you must be in solving problems. And I would say an assistant is definitely key in building your business. Wouldn’t you agree?

KS: Most definitely. It’s crucial in order for you to build your business. If you want to make $80,000+ monthly as a entrepreneur, or even if you are a current small business owner with a group of employees, and you’re making a few hundred grand already, how much of that are you taking home? If you look at that, and don’t have the right people in place to help build your business from the start, in order to help you implement the marketing campaigns, to help you with the follow ups, to help you with social media or to upgrade your website, or anything else that needs to be done to build your business, you’ll never make the kind of money you really want to make.

SA: I totally agree with you on that. You gotta make the adjustments where adjustments are needed.

KS: Yeah, and it’s hard to figure those things out on your own. At times, you may not see what’s right in front of you. That’s why people hire me or other people as their business or marketing coaches. I hire my own coaches because I can’t see all the holes of my business myself sometimes, and may not see every opportunity that’s right in front of me.

SA: Some small business owners may see marketing as an expense, but in reality it’s an investment. In your view, how much percentage wise should small business owners take out of their total revenue to put into marketing and why?

KS: Well there used to be a formula to calculate that when I was in advertising class, and that was 10 years ago. It used to be about 3%-6%. But not that doesn’t matter. You need to put back as much money as you can for the right places to get you going further. It’s not a matter of budgeting a certain percentage of money anymore. It’s about budgeting a percentage, but also looking out for other opportunities that are ahead, and not limiting yourself from taking advantage of those. Like for example, if there’s a huge event that you must become a exhibitor, and it’s $5,000 but it’s out of your budget. But you have to be there because everyone in your target market is going to be there, you better buck up and find out how you’ll get that $5,000. Don’t make that an excuse that you don’t have $5,000 and that’s why you’ll not go there. You need to be flexible.

SA: A majority of small business owners use social media for the wrong reason. They primarily use it to promote their products or services, which can turn off prospects. Name a few ways social media should be properly used to obtain leads and sales.

KS: The number one thing is you need to interact, you got to get personal, and you got to create a win-win situation, and you got to give. You got to give of yourself. Give content, give answers, give solutions in your posts and responses. Put a call to action in your P.S. Line. You just have to interact. Don’t just sit there and add a bunch of friends and not talk to them. You need some type of system to where when you someone to your friends list, you send them a message thanking them for adding you, or you post on their wall. You become a fan on their fan page and post over there. And then when they respond back you need to continue the conversation. It’s about continuing the conversation and figuring out what their problems are. I don’t tell them anything what I do, or how I can help, or what my products are services are until I find out what they need, if they need anything that I can help them with. Like they may need a virtual assistant, and I’ll just refer them to one. From me just helping them, I usually them hey I also have a website with a lot of free resources that they can sign up for, and then they usually opt in onto my list.

SA: So basically you lead first with helping them with a referral or anything of value that will help them out. And then you propose to them that they should view your information as well.

KS: Yes. You just pull them into your funnel. You got to have ways for them to get into your funnel. So you got to have a website where they can opt into your funnel. Your website should have a opt in box where you can input their name and email address to get onto your list. You must offer something for free for them opting in. You should have valuable resources on your website. You also need to have simple ways for prospects to follow you. That means telling them they can follow you on Twitter, YouTube, or Facebook.

SA: We are at a time now where information marketing is the best way to market yourself and build credibility for prospects to learn more about you and your business. How can small business owners make their content unique that stands out and helps them generate sales?

KS: Well you gotta create your own signature system or your own unique branding system. Something that is unique to use. Something that will separate you from the rest. Like I have my own Jump Start Your Marketing System. It’s a very systematic approach to how to start, grow, and market your business. Other marketers may have their own systems. You can give a talk, and then turn it into a free report. Then you can slim it down to the basic components, then fluff it up into a home study program that you can teach, then you can have a whole tele-series on your system. You can even have a whole live event. You can do so much when having your own unique branded system. I teach people how to do that, and even pull it out of you. Because sometimes we are already doing it, it’s just we don’t know what it looks like.

SA: What can small business owners do during this tough economy to generate continuous sales from their existing customers?

KS: First of all you want to stop thinking that it’s a tough economy. 90% of people that I know had their best year last year. You got to not think in your head that it’s a tough economy. You’re just talking to the wrong people that don’t want to buy from you. You need to talk to different types of people. You don’t need to discount your rates. In fact, you can even charge more and there are people that would be willing to pay it. You just aren’t talking to the right people through the right mediums, and you’re not marketing in the right ways. Things have changed, which is why I have said that you got to keep up with the pace of what’s going on, otherwise you’re going in get lost in the shuffle. It’s about changing your whole mindset around. The economy does not determine your business success.

SA: Do you have any other comments you would like to say to inspire readers looking to grow their business?

KS: Yes you really want to learn more. You don’t want to learn too much to the point that you’re not implementing. You want to learn and implement, learn and implement. It’s about continuous learning, and continuously taking the right action. If you don’t know what to do, you need to reach out to someone that can tell you or show you what you need to do. Whether if it’s a coach or if it’s a program, or a local business center or networking group, you need to invest your time and money to make that happen. This is how I developed a six-figure business, and I wouldn’t have got to where I did if I didn’t hire the coaches and staff to help me along the way. There’s just no way. Because I didn’t know how to change my business the way that I did, and leverage my time and expertise to really make this the kind of business that it is.

For more information on how to JumpStart your small business with creative ideas and a clear Action Plan to reach your unique target market and goals and for an opportunity to talk with Katrina Sawa in a complimentary Strategy Session, go grab your 3 Free Gifts online now at http://www.JumpStartYourMarketing.com/gifts.