Sheldon's Kingdom

Once you obtain a customer, don’t let them out of your sight. Unfortunately, that’s what most small business owners do. Most businesses forget the customer once they make a sale and move on to the next person. Conducting business this way will do nothing but hurt your business in the long run.

When customers purchase your product, you should continue to build a relationship with them. The reason being is that you want them to continue raving about your products and purchasing your products, even if competitors offer new products that are better than yours. Below are three tips to keeping customers loyal:

Follow up with new buyers in two days after they purchase- If a person purchases your product or service, the connection between you and that new customer has just begun. Follow up with them by calling them to see how they liked their new product or service. If it was a product that’s being shipped to them, call to ask if they received their product yet. Check with them to see if they have any questions and to see if their product is in good condition.

Continue sending customers follow up letters/calls- Continue to follow up with your customers every couple of months or so. Update them of everything your company is doing. Find out more about your customers. Find out some of the things they enjoy in their personal lives. Be creative and find ways that you can even offer something of value that’s relevant to your best customers.

Survey your customers- Provide a questionnaire to your customers regarding satisfaction of your products or services. Keep it short so customers aren’t overwhelmed. You can use the answers you receive from your customers to strengthen areas of your business and your products or services. This way, you can rest assure your customers may never leave you.

Continue to stay consistent in staying connected to your customers. If you have to, hire a staff that focuses on customer satisfaction.  Customer satisfaction and loyalty will generate profits for your business.

Many large corporations know that in order for them to stay in business and keep sales high, they have to offer something that competitors are not. One example is Subway, who has been offering their 5$ foot long sandwich deal for the last two years. The result is that they’ve stole customers from competitors like Quiznos, and have expanded through opening up more stores in Sacramento and across the U.S.

Small businesses should also be offering something exclusive that other competitors are not offering. This makes customers feel like they’re getting something valuable that’s worth more than the price they paid. This will also drive customers to your store instead of your competitors, especially if you’re offering products similar to your competition.

Here are a few tips you should keep in mind when getting started on creating your exclusive offers:

Research your competition- Check out if they’re offering any kind of exclusive offerings. You can check out through visiting their website or through their ads. You can also try getting someone you know to call their office to get info about their offerings. Then upon gathering the data, you can provide something that is of more value to the customer than their offering.

Survey your existing customers- Find out what your current customers may see worth their money.  Chances are what your current customers will buy from your exclusive offer your target market will as well. Provide a short survey they can answer within a 15-30 minute period, and then gather the data to use towards developing your exclusive offer campaign.

Market your exclusive offer tremendously- Be confident that what you’re offering to buyers is worth every penny they pay for it, and that it’s only offered through you and no one else. You should have all your marketing materials like displays and banners ready to push your offer to the extreme. Then in time, new customers will be purchasing your offerings through consistently keeping your offerings in their minds.

Remember, exclusive offers set you apart from the competition, has the potential to steal customers from your competitors, and are a great way to show value to buyers.

For the week of June 8th through the 10th there will be several conference calls and a webinar discussing more about Qivana.  Learn more about how this opportunity is helping people involved with the company obtain wealth and financial freedom. People looking for business opportunities in order to supplement their income should definitely take part in one of the calls. Below are the following calls and webinars:

Tuesday & Thursday Qivana Recruiting Call- Qivana business overview.

3pm Hawaii / 6pm PST / 9pm EST, 712-432-7500 Pincode: 12834#

Qivana Wednesday Webinar

3pm Hawaii / 6pm PST / 9pm EST, www.QteamTV.com

Or you can listen to this presentation on the phone as well … 712-432-7500 Pincode: 12834#

For anyone who is taking part in one of these calls or the webinar email me at sheldon.marketing@yahoo.com to let me know that you’re taking part in the call. I would like to talk to listeners after the call, so sending me your name and phone number would also be great. I hope to hear from anyone involved in the call.

Researching information can be a difficult area to master. Especially when researching online, you will have a hard time finding the right data because of the several million pieces of data floating throughout the Internet. Not only is it hard to find the data needed online, but also there’s a chance to encounter broken links that don’t work, data being outdated, or information being irrelevant.

People spend hours a day researching online and offline only to find data they cannot use for building their business. But then again, you are able to pay a research facility for the data. But even then, since you can’t preview the data before you buy it, there’s a chance that the data is irrelevant to your liking.

But upon reading this book, “Take the Cold out of Cold Calling” by Sam Richter, you can rest assure you can not only find relevant data, but also find data in a shorter period of time than normal.

This book is primarily a book that helps sales people find company information and information about professionals they can use to tailor their sales presentation to specific individuals. But this is also a great book for researchers alike. In the book you’ll learn of numerous techniques to find relevant data online, as well as several websites that have their own uniqueness to finding industry and company data.  Most importantly, you’ll learn how to find information on business issues your target prospects care about, and can call them to explain how your products and services can solve their problems.

Giant corporations like Microsoft spend millions of dollars every year to pay for research. But you as a small business owner can learn how you can find similar information without spending much money at all, all while gathering data in a short period of time.

This is mainly a book for businesses conducting B2B sales, and so businesses selling to consumers may not be able to fully utilize what’s in this book. However, some of the researching techniques found in this book can be used to research your target market and also your industry so that you stay on top of new trends and industry chances. This will help you adjust your marketing so that it still appeals to your target market, and will allow you to “WARM” call prospects you don’t know.

No matter if you are a sales professional or a small business owner, I highly recommend that you purchase Take the Cold out of Cold Calling. To view more about this book or to make a purchase, click on this link.

I came back from church on Sunday and my pastor was giving a word out to everyone in attendance. His message was seven people who will always fail. One of those people that always fail is people who think they know everything.  Though this was given through a biblical perspective today at church, it also applies when it comes to running a small business and through network marketing.

If you have a plan, and nobody can tell you otherwise on if it’ll work or not, make sure it at least has potential to work. For you don’t want to keep hitting your head if you’re implementing the same thing and achieving no results. One example is when communicating with prospects. For most of your business will be conducted through talking to others, saying the right thing to the wrong people or the wrong thing to the right people will cause you to fail every time.

When starting a MLM home-based business, don’t plan to go at it alone. You need some mentors that can be there to help you and provide tips and strategies for you. Always try and have a plan of your own that you want to use, and tell your mentors what your plans are. Don’t let them talk you out of your plans if they’re good, but allow them to provide ideas to enhance your current plans. You want to make sure you’re spending the least amount of time and money as possible when building your business.

With a good attitude and being teachable, you’ll see results. Other people will be more willing to help you and connect with you. And besides, having a bad attitude and thinking you know everything will be reflected onto your prospects. If you don’t think they’ll pick up on that, they will and will be ready to evacuate from the phone with you.

With most people money hungry and wanting to sponsor as many people as they can, good mentors are hard to find. Once you have one, never leave him or her out of your sight.

For the week of June 1st through the 3rd there will be several conference calls and a webinar discussing more about Qivana.  Learn more about how this opportunity is helping people involved with the company obtain wealth and financial freedom. People looking for business opportunities in order to supplement their income should definitely take part in one of the calls. Below are the following calls and webinars:

Tuesday & Thursday Qivana Recruiting Call- Qivana business overview.

3pm Hawaii / 6pm PST / 9pm EST, 712-432-7500 Pincode: 12834#

Qivana Wednesday Webinar

3pm Hawaii / 6pm PST / 9pm EST, www.QteamTV.com

Or you can listen to this presentation on the phone as well … 712-432-7500 Pincode: 12834#

For anyone who is taking part in one of these calls or the webinar email me at sheldon.marketing@yahoo.com to let me know that you’re taking part in the call. I would like to talk to listeners after the call, so sending me your name and phone number would also be great. I hope to hear from anyone involved in the call.

Recently I was researching through a news website to obtain info for an article I was working on. I ended up at a home-based business discussion forum of the site. While there I was reading a person’s post he put and on it he said, “I finally found a good home based business. Not one of those network marketing or MLM pyramid schemes.” After reading that remark, I wondered to myself why make that kind of remark?

Sometimes I get negative reactions from professionals I talk to on LinkedIn. I usually contact those that share similar interests like me like marketing or writing. Without even mentioning MLM to them from my first message to them, few of them have responded with “I’m not interested in MLM pyramid schemes.”

Why such the negative responses? Is it cause people get defensive towards people who want to just extend themselves to network with others? Do several network marketers approach them shoving their opportunities down their throat? Or is it because through word of mouth or from watching the news that they think network marketing is a pyramid scheme?

The funny thing is, people claim network marketing is a pyramid scheme but they don’t even know what a pyramid scheme is. When I prospected locally a few times, some people asked when I told them about my business opportunity “Is this some kind of pyramid scheme?” I would answer the question with a question of my own: “What’s a pyramid scheme?” Most of the time they would stand there speechless, thinking on how to answer that question, but could never come up with an answer.

People need to learn to stop judging a book by its cover. I believe that even though the majority of people believe that network marketing is bad, it’s a good way to supplement your income and create wealth, if done right. Most people who hop into network marketing treat it like a hobby and not a business. It’s a business for you’re investing in it, and as your team grows so does your responsibility to manage your team.

For those people who continue to get the negative comments from unbelievers in MLM, keep pushing forward. It’s not fun hearing the negative things that come out of people’s mouths about network marketing. You may start to think you’re not in the right place, but you are. Don’t let anyone tell you otherwise. They’ll talk you out of your quest for financial freedom. Those who will succeed in MLM are those who continue to treat it like a business and work at it, even if they’re not getting the results right away.

For the week of May 11^th through the 13^th there will be several conference calls and a webinar discussing more about Qivana.  Learn more about how this opportunity is helping people involved with the company obtain wealth and financial freedom. People looking for business opportunities in order to supplement their income should definitely take part in one of the calls. Below are the following calls and webinars:

Tuesday & Thursday Qivana Recruiting Call- Qivana business overview.

3pm Hawaii / 6pm PST / 9pm EST, 712-432-7500 Pincode: 12834#

Qivana Wednesday Webinar

3pm Hawaii / 6pm PST / 9pm EST, www.QteamTV.com

Or you can listen to this presentation on the phone as well … 712-432-7500 Pincode: 12834#

For anyone who is taking part in one of these calls or the webinar email me at sheldon.marketing@yahoo.com to let me know that you’re taking part in the call. I would like to talk to listeners after the call, so sending me your name and phone number would also be great. I hope to hear from anyone involved in the call.

For the week of May 4^th through the 6^th there will be several conference calls and a webinar discussing more about Qivana.  Learn more about how this opportunity is achieving massive success despite of it being a new company. People looking for business opportunities in order to supplement their income should definitely take part in one of the calls. Below are the following calls and webinars:

Tuesday & Thursday Qivana Recruiting Call- Qivana business overview.

3pm Hawaii / 6pm PST / 9pm EST, 712-432-7500 Pincode: 12834#

Qivana Wednesday Webinar

3pm Hawaii / 6pm PST / 9pm EST, www.QteamTV.com

Or you can listen to this presentation on the phone as well … 712-432-7500 Pincode: 12834#

For anyone who is taking part in one of these calls or the webinar email me at sheldon.marketing@yahoo.com to let me know that you’re taking part in the call. I would like to talk to listeners after the call, so sending me your name and phone number would also be great. I hope to hear from anyone involved in the call.

As I have posted yesterday on my Twitter page, I am now a part of the online publishing company Examiner. They are one of the fastest growing online companies primarily because of how they allow people to publish their own work and get paid for it.

I am on their team as a Sacramento Small Business Examiner. Though I’ll be posting content primarily directed toward the people in the local Sacramento area, I’ll also be posting content that people around the world will be able to see and subscribe to. Even some of my content I post mainly for the local Sacramento area the general public around the world can use to implement into their businesses.

Whatever small business you have, whether it’s a cleaning business or a network marketing business, I’ll be post business building, marketing, and sales tips and strategies, as well as news and interviews of small business owners from time to time. To support my new position as an Examiner, I like everyone reading this blog post to subscribe to my page, and visit it often as everyone can. Leave comments of my articles as well of how you liked or disliked the content.

To view, comment and subscribe to my Examiner page, Click on this link.