Google’s Brutal Adword Treatment: How You Can Avoid It
A couple of weeks ago I was a part of this telephone seminar, and the speaker of the call was Perry Marshall. Perry is an expert when it comes to using Google Adwords to market your business. He knows the ins and outs of how Google punishes those who aren’t familiar with Adwords, and rewards those who are smart. He’s also an author of a few books regarding Google Adwords. You can find out more about him by clicking on this link.
The seminar I was a part of was about Google and how they go on a Adword ban rampage for anyone that doesn’t follow Google’s rules. It’s a good idea to use Google’s services to market and communicate with others, especially with the new Google Wave around the corner. However, Google is hard on people who don’t follow the rules. What you may also don’t know, however, is that Google resents affiliate marketing in general.
This was the main thing I learned from that telephone seminar with Perry. Google has banned several Adwords accounts, one reason being from being an affiliate marketer. No questions asked. If Adwords is the sole of where your income is coming from, and they close your account, you’re out of luck. Anyone that they have suspected of doing anything shady, they straight out ban their accounts.
So why does Google ban people’s accounts that are search affiliates? Google doesn’t see search affiliates of any value at all since they are who promote others company’s products. Google treats some promotions of affiliate products as duplicate products or spam. Google would rather have you promote your own products and services that are of value to consumers than referring prospects to other products to buy and get paid for every paid customer. Google wants to get rid of search affiliates, and if you’re one that’s also using Adwords, expect to be a victim of the Adword ban rampage.
So now you know Google doesn’t see affiliate marketing as valuable. You also know that Google is looking to eliminate affiliate marketing in general. So if you’re looking to use Google Adwords, but have been promoting affiliate programs, should you stop promoting those products? If you want to be safe you can.
One option you can do is have two Google Adwords accounts. One account will be your main account for pushing your product line. The second account would be for testing affiliate programs. So that way, if Google shuts down your second account, you can still have your main Adwords account intact. When testing affiliate programs, be sure to do that on a blog, where you can write your own experiences with some of those affiliate products. This way you’re helping others, instead of merely just selling products you don’t own.
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