Increase Distributor Sign-Ups and Sales By Removing Your Prospects Fears: Part 3
I decided to touch back to this topic of removing prospect’s fears, for it’s an important topic to cover since a lot of network marketers are dealing with prospects that may have fear that’s keeping them from making a decision. Without customers, a business won’t stay around long, and so learning how to get new customers and keeping those customers around should be a top priority for anyone in network marketing or in business in general.
Do you want to know one of the most effectively ways that a prospect can become more confident in what you have to offer? The answer is, testimonials. Yes that’s right. Testimonials are highly effective for getting prospects to do what you want them to do most, which is buy your product or join your business.
Why are testimonials so important? Because they tell prospects that other people have tried the product, was satisfied that the product helped solved their problems, and shows how confident other people are in the product you’re offering. People do not want to be the only one using a product. They need proof that other people are using what you’re selling and are happy with the results they’re receiving. Prospects want others to relate to their struggles and problems. To hear from other customers how satisfied they were using your products or services reduces or eliminates the fear, and makes the prospect more comfortable and willing to buy from you.
Remember this, a customer’s testimonial is a thousand times more powerful than what you have to say. A prospect may not always listen to you, but they will always listen to a happy customer. So when you have a customer, make sure to continuously keep your relationship with them well established. When you have happy customers, they’ll market your offerings for you. That’s also when you can call them and ask them for a testimonial, which they’ll be more than happy to give you.
Once you have a good set of testimonials, include them in your marketing materials, including emails and post cards. If you have a blog, have a testimonials section that has all the testimonials you’ve obtained. You can have a short testimonial on your business cards, only if you can fit one in. You can even have a testimonials document that you can give to prospects of some of the best testimonials you have. With testimonials the possibilities are very well open.
Remember, prospects are much more likely to listen to happy customers than you. They’ll be more confident to buy by hearing from other people that has been satisfied with your products or services that’s not a part of your business. Think back of that time when you said you weren’t ever going to buy something, but then ended up doing so because a friend tried it and told you how great it was. Then when you bought it you was just as satisfied, if not more.
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