Posts Tagged advertising

If you’re an Internet marketer in the process of building your MLM home based business or small business, definitely read on. There’s many ways to market online, more than you know. And there are many sites where you can use one method, like social networking, to market online. I always usually recommend people to use social networking since it’s a free method of marketing that pays dividends if used right, but if you like to make your presence know even further, definitely check up on using banner advertising as well as a marketing method.

The first reason banner ads are very powerful are because they have 15% click through rates on average, which is more than text ads. They’re more effective than text ads since they have graphics, color, and limited text. People buy into the quality of the graphics and if the text is specifically giving them a benefit for clicking on your ad, then it’ll do well. Sites look at placements of the banner ads, and the quality of banner ads. Since some people don’t like to scroll down on websites unless they’re intriguing, it’s best to have ads on the top right hand corner of a site. That way your ads are more likely to get clicks.

Get this, and it’ll probably have you convinced to use banner ads after I tell you this. With banner ads, you can get 10 times the traffic for a fifth of the cost than pay-per-click advertising. Pay-per-click ads can be very expensive since you’re targeting several keywords that people search for offerings similar to yours, and you pay for every single click. However, you’re more likely to get tire kickers with pay-per-click ads, and if not used right, can lead to several hundred dollars for every single click!

To maximize results when doing banner advertising, make sure you split test your banner ads. Have at least two versions of your banner ads that display on the same websites. You’re still going to get tire kickers when using banner ads, but if you’ll know for sure which ad is getting people who aren’t serious and which ad is making you money. Be sure to have an opt in form on your website people can sign up for free information, especially if you have a information product. Google in particular likes lead generation.

My last tip for you is to make sure that you aren’t making flashy or bright ads that don’t go well with the websites you are putting them on. First off, you want your banner ads to not look like banner ads. If they do look like banner ads, then they’re most likely not going to be clicked on. Secondly, you want your banner ads to look like the website. If they look like they’re part of a website, they’ll do really well.

When you’re in business for yourself, you have to make the right moves at all times to make sure you convert prospects into paying customers. First you should gain their consent through communicating to them, and then when you have their attention, get them to buy your product or service. Most people in sales know that through effective communication and from asking for the sale often, you can get sales. How about when you’re not working and resting for eight hours a night?

That’s the beauty of having ads. Whether they’re magazine ads, banner ads, or Google Adwords Ads, they do the work for you 24-7. However, traditional marketing tells you to make the best-looking ad that talks about how great a product or service is. This used to work in the past when ads were first used, but not anymore. One of the main reasons why this method is ineffective is because everyone is doing the same thing, shoving their products and services down prospect’s throats.

The traditional method of marketing can be very expensive for an individual marketer, and will surely put them out of business. However, when ads are used right, they will get you the right prospects calling or emailing you asking how you can help solve their problems. In fact, your ads can go as far as to getting you sales without ever talking to the prospect. How great is that? Very great.

If you already know your target market and what their biggest problem is that they need help solving, then writing the ad copy will be much easier, for what you need to do then, is convey the problem in the ad, then talk to them about what you can do for them and the benefits of working with you or buying your product. If you don’t know much about your target market, then the best place to start is through interacting in discussion forums or through reading product reviews from your target market.

By hiring a copywriter, you can make sure you have someone who will be able to write a set of effective ads for you. One site you can check out for hiring a copywriter is www.directresponsejobs.com. When looking to for the right copywriter, make sure he or she has some experience in writing ads. That way you don’t have to spend as much time training him or her on how you want your ads written and how to make them appeal to your target audience.

In order to best make sure your ads are giving you big results, be sure to have more than one version of your ad. This way you can find out what works and what doesn’t. For Internet advertising, you can have two banner ads running on one site, with both of them popping up at random times for prospects to click on. If prospects are clicking on one ad more then the other, but the other ad is converting prospects into customers, which ad are you going to keep? You’re going to keep the one that’s getting you sales, and get rid of the one that isn’t. That way, the ad that was getting you more sales can get you twice as many profits since it’ll be displayed more often.

All network marketing companies have great products. They all have the compensation plan that can allow you to make an unlimited amount of income. Every network marketing company has the info of how great their products are and how it’ll benefit those who use them. However, what are the chances that a network marketing company will have info on the target market? Slim to none.

If you were to join a MLM company, they would tell you to find anyone and everyone to buy your product or to join the company. So basically you’re on your own most of the time to find the specific people that can use your product. Although you can make money getting others to join your company, it’s also a good idea to sell the products your company has. For not everyone you come in contact with will want to join your company, but they could use your products that you sell.

So if, for example, your network marketing company sells financial services, you need to find people that are looking to manage their money while at the same time make the money they earn work for them. How do you find those people? Well one method is finding out what magazines they read. Look for magazines that educate readers on managing finances, and subscribe to their magazines. You should be educating yourself with the same information that your prospects read, so that one you can blog about it or write valuable material your target market wants to read, and so you can position yourself as an expert in financial advise so prospects know you are the go to person for help.

Another reason you should look for the places your prospects read or find their information from is so that you know the right places to advertise at. Remember when advertising, substance matters more than the mere look of your ads. Create an ad that tells your prospects what problem you can help solve for them. That will get prospects calling you in a heart beat.

Lastly, what I recommend network marketers do is look at product reviews of similar products. One site you can check out for product reviews is http://www.amazon.com. Not all competitors are other network marketing companies. Some of those products your MLM company is competing against are from large corporations or small businesses. Find out what customers liked and disliked about other products. You’ll find out valuable information on how your prospects think, which gives you the ability to convey the right message to your target audience in your ads copies and when you communicate with them.

I just read in interesting article from Hub Spot’s blog. This company provides marketing services that allow people to pull prospects, or attract them to you and your business. You can view the article by clicking here: Outbound Vs Inbound Marketing.

If you haven’t viewed my blog last week, then you didn’t read the attraction marketing interview I had with Kay Hebbourn, an attraction marketing expert. You can view it by click here: Exclusive Attraction Marketing Interview.

What both of these are going to tell you if you read them, is that if you’re using traditional marketing, or outbound marketing that it’s also called, then you’re going to fall flat on your face. We live in a time where prospects are resenting traditional marketing and are fighting back with spam filters, no calling lists, social media groups (to boycott companies), etc. Outbound marketing is all about advertising your products and services to a mass audience in hopes that someone will gain interest and want to buy. A few forms of outbound marketing are buying lists of leads to cold call, online banner ads, TV commercials, & email blasts.

If you want to reel in qualified prospects to buy your products & services, or join your network marketing team, then you have to use inbound marketing. Inbound marketing is using messages that offer value to the prospects and pulls them in to make them want to learn more about you. You are basically asking for their permission to market to them. If they say yes, then you can continue marketing to them through the use of, for example, an email newsletter so they can continue hearing about what you’re doing. Like I’ve said in many of my blog posts, in order to get prospects to find you and learn more about you, you have to offer value.

This method of marketing is a way to build relationships. Building relationships take time. Prospects may wait months or even years before they think about purchasing your products or services. But when you start using inbound marketing now, down the road when you start seeing results, you’ll be glad you did.

If you’re using several marketing methods to help grow your business, here’s something you should ask yourself: “How do I know what marketing methods are working, and which ones aren’t?”

Now if you’re advertising on magazines, using Googles Adwords, or sending out online press releases through a online press release distributor, then you definitely need to know the answer to this question. The reason why you want to know, is so you can save money in the long run.

You have the marketing methods in place that you want to use, and your phone is ringing off the hook all day. You’re flooded with emails from prospects interested on what you have to offer. The problem is, you don’t know where they’re coming from. So how do you know where they’re coming from.

You don’t necessarily have to have the most advanced database management program to find out. All you have to do is when on you’re on the phone with a prospect or when emailing them back, is ask them this simple question: “How did you hear about me?”

Seems simple? It definitely can be. Prospects are more than happy to tell you how they heard about you. If their response is “I don’t know,” then you need to ask more specific questions like: “Did you find my ad from Business Opportunity Magazine?” or “What radio stations do you listen to?” By asking specific questions, prospects will tend to remember where they heard you from.

If you have Notepad, Word, or Excel on your computer, list all the methods that you use on one of those programs, and jot down the answers from your prospects. So if more people are hearing from you on magazines, and very few people are hearing from you on Google Adwords, then you should stop advertising on Adwords and focus your marketing dollars and time on magazines.

When you follow this simple method, expect huge profits in the long run, and a whole lot of time and money saved.