Posts Tagged Internet-network-marketing

There’s marketing messages everything in the form of ads, emails, brochures, and television commercials. In the MLM industry, there are a lot of people posting marketing messages of their primary opportunities and links to click on their company sites. Being that there are several people doing that strategy to get prospects interested in their opportunity, it’s no wonder why one person is exposed to between 1,500 to 3,000 marketing messages daily.

If you listen to any expert in marketing, they will tell that there is a lot of clutter. And I mean a lot. But how some people are trying to get through the clutter are through blogs and articles. A blog is the central hub that contains one person’s library of information, while articles are topics containing valuable information for the proper audience. These are two methods people are using to also increase their search engine optimization (SEO) rankings, with some achieving success. While many are familiar with what SEO is and how it can benefit them by implementing it into their marketing strategy, many may still not know about Digital Asset Optimization (DAO).

Digital asset optimization is a very fast growing trend right now in online communications. DAO is about having your content spread across several sites, or “channels,” which then contain back links and keywords linking the content back to the place it came from. It’s like how a spider finds a place to set up shop at, and spreads it’s web everywhere so that it sticks to plants or walls while making sure everything stays connected. The same goes for your content. You can have a blog that you use to post content, then post that same content to several article submission directories with a link in the bottom of your blog, allowing search engines and prospects to find where the content originated from.

Articles are one form of DAO. Beyond that, news, images and videos are also what make this method of marketing valuable. You need your content everywhere in order to break through the clutter. People can better find out about what you do if you have images and videos of what you do and how you help others.

Websites, including blogs, are digital assets. Websites containing videos, images, RSS feeds, bookmark sharing features, and podcasts can all be applied into a good digital asset optimization strategy. A company or individual can be able to use all these formats to quickly spread the valuable content out to several sites like YouTube or Delicious, and also allow prospects to spread that content as well, while also allowing them to easily access it. RSS feeds, for example, is an excellent way for one person to easily subscribe to several websites that contain valuable marketing information to their liking, while having all of that content in one place for them to access it.

So how does all this help you to gain the awareness that you need? Easy. First you need a central hub, like a website or a blog. Second, you provide the valuable content for your audience. Third, you make your website user-friendly so people can easily find your information, subscribe to your information, and share it with other people. Lastly, you blast your valuable content all across the Internet that contain keyword rich descriptions of what the content is about, how it’ll help them, and links back to your site.

Follow these steps, do them consistently, and you should get traffic in no time. Beyond that, you will get people ready to opt into your newsletter, your RSS feeds, calling you wanting to learn more about you, or ready to buy. There’s nothing like having a prospect you don’t even know call you out of the blue saying, “Hi. You don’t know me, but I know you. I enjoy your valuable content, and I believe you can help solve my problem. I’m ready to work with you now. Here’s my credit card. When can we start?”

If you are looking to get prospects ready to take action, you have to make sure your message is a real grabber. You can do that best with a video. People can look at your posture, your enthusiastic voice, and your self-confidence. Make a video asking prospects three to five questions of their current situation they can say yes to, then tell them what they need to do next to get their problem resolved. This can be opting into your newsletter, giving you a call immediately, or purchasing a specific product you sell.

Lastly, if you’re looking for an easy and cost effective way to get your content out there quickly, here’s two products I recommend. I recommend Automatic Article Submitter and I recommend Traffic Geyser. Automatic Article Submitter allows you to create different variations of one article so that it looks like you’re sending three or more different articles to three hundred directories. That way, that means more content is blasted through the Internet, which means more traffic to your website through SEO.

Traffic Geyser distributes your videos to ninety different social media sites like Flickr, Vidder and Podcast sites. You’re also able to allow prospects to download your media by making it iTunes MP4 compatible.  Again this allows your target market to easily access and share your content with other people that they know, which is what you want.

If you’re in the MLM industry, and are looking to dive into Internet marketing, you definitely need to take advantage of this method of marketing. Search engine optimization is constantly evolving, and more people are starting to use it. And with digital asset optimization also entering the fray as a fast growing trend, it’s time to take SEO to the next level. Prospects love various forms of content, so give them what they want. They’ll thank you now and buy from you later.

When using social networks, be sure to fully understand the features of the social network you’re using. Most importantly, make sure you check and see if your target market uses certain sites.

One of the main social networking sites you should use is Twitter. Twitter is the most popular social networking site today. A lot of network marketers are using it. If you want to explode your MLM business, you need to utilize this site’s viral marketing power.

Recently there was a new update for the site called “Retweet.” With just one click, a person can repost someone’s tweet message to their list of followers. That’s right, THEIR LIST! This is a simple, powerful and easy way to have your content go viral in a matter of seconds. What you need to post on Twitter are three things: information that’s enlightening, information that’s empowering, and information that’s valuable.

Let me give you an example. Recently our company Heavenly Essence, Inc. (www.heavenlyessence.net) found out a lot of people who’ve been following us were health conscious and are seeking green products. Also, other people who followed us were companies who supported natural products, and promoted free samples from their sites. So when we posted tweets offering free samples of our products, those companies reposted to their followers that we were offering samples. Guess what happened? We received so much traffic and so many sample requests in we had to shut down our server.  In just ONE DAY, over 8,000 people requested samples of our products, and so we received massive business as a result.

If you have a MLM company that has tangible products, offer free samples. If you can afford to give out samples, I recommend using twitter to get the word out about what you have to offer. For the people that follow you will repost your message of your free samples on their Twitter page. And if they have a massive amount of followers on their profile, what do you think will happen? You guessed it, potential business.

If you don’t have tangible products, or can’t afford to give out samples, I recommend you invest in content marketing. That means you should be blogging, creating videos, writing articles, creating podcasts, or creating content on Squidoo or Hubpages. Some of my blog posts get retweeted by other people, and with that viral effect, I get more followers within a matter of seconds. And if you keep tweeting valuable content, other members will encourage their followers to follow you. You can get an easy 100-200 extra followers on average from others recommending you.

This is a no cost way to implement Internet MLM marketing. Getting traffic is the first thing you should be focusing on in order to get your network marketing business off the ground. If you like to find out how you can use tweets to increase followers and traffic to your website, you can always follow me on Twitter. I post plenty of valuable information for my followers, and you will get a great idea from me on how you can utilize this powerful social networking site as well. I can be found at www.twitter.com/SheldonIII.

I just checked out another great MLM marketing article from www.mlmhelpdesk.com in regards to using social networking to build your business. The name of the article is: Can You Build An MLM Business Through Social Marketing?. Check that article out it gives you some good info on why social networking is important.

Network marketing is about building relationships, doing business with people you like and can trust, and about being an effective leader that can lead your entire team to success. Where before you could build your business locally by connecting with people at networking clubs, conferences, and home parties, you’re now able to do that online. When I read this article, it talked about how relationships are the core of how you can achieve success in network marketing, and how Internet MLM is now where it’s at as well.

Think about it. If you’re having a hard time getting people to sign up for your business, could it be because you’re not trying to build a relationship with them? Instead of attracting prospects, you’re scaring them away by being on them about your opportunity. You’re going to get tired of me saying this, and I say this in a lot of my blog posts, but people do business with people they like and trust.

MLM Help Desk also mentions, that you should encourage your team to also build relationships using social networking. I cannot agree more. Although marketing locally and word of mouth are still effective, you can reach a much larger number of people in very little time through the Internet. If you post valuable content that prospects like to read, it can go viral in a short matter of time. What you leave on the Internet is permanent.

If you ask questions to other network marketers to find out more about them beyond just business, and help solve their problems, you will have them raving about you to their friends and contacts. As you build your team, you must use effective leadership to teach them how to build relationships as well over the Internet. By doing so, your team will grow very quickly, and you’ll earn not only massive profits, but you’ll earn new trustworthy and loyal friends as well that will support and help you out in everyway possible. Now that is priceless.

To be specific and to the point, email marketing is still one of the most effective ways to market yourself and your business to qualified prospects. I just read an article from the website www.mlmhelpdesk.com, a site dedicated to providing news, and information to help network marketers succeed. The article you can check is called: MLM Email Should Include These Three Basic Elements. Definitely check that out for the three tips you need for email marketing success.

One of the main reasons people say that email marketing is dead is that there is so much clutter. Marketers that are using traditional marketing buy email lists to blast emails to thousands of prospects. So many marketers are pitching to the wrong people, and prospect’s email accounts are either flooded with marketing messages, or empty because they’re using spam filters to block those messages from being sent to them. Though this is happening, that doesn’t mean that email marketing should be overlooked.

Email marketing is an Internet MLM strategy that everyone in network marketing should be using. You need a way to continuously market to prospects. You got to keep them engaged in reading your content so they know your name. It’s like working out; continuous repetitions help you to get in shape. What the prospects see in their face from reading your emails continuously is how they gain more interest in you.

So to excel in Internet network marketing, make email campaigns one of your marketing weapons. Just like what the article I mentioned on top says, you should personalize your messages to include the name of the prospect, and to make them feel like you’re talking to them and them only. You need to brand your message with a headline so that is doesn’t sound like everyone else’s, allowing your email open rates to increase. Lastly, you need to get your prospects to take action right now.  So if, for example you have a formula they can use to increase MLM sign up conversions by 100%, you need to tell prospects to click on the link to get them started, and to follow the instructions you give them in order to complete the formula with no troubles.

The last thing I like to say, is what not to include in your email headlines. DO NOT use these headlines, otherwise your email is going in the spam folder for deletion:

•    Hello
•    Online Business
•    Addition Income
•    Financial Freedom
•    Be Your Own Boss
•    Home Based Business Opportunity
•    Make Money at Home

These headlines are too broad and sound like everyone else’s emails. You’re not using email marketing to be part of the crowd. You’re here to break through the clutter. Make a name for yourself.